Most of us (or maybe all of us) struggle with marketing. What are your top 3 marketing tips?
New authors are often stunned to discover that in addition to writing a book, they will have to know must endeavor to get as many people as possible to learn about their story and want to buy it. Book marketing can be one of the most challenging things for any author who wants to get books to readers. The different platforms and demands for authors to know what to say and appeal to their audience may be daunting. Add the task of getting your work in front of as many eyeballs as possible, and you have a full-time job!
Marketing is an important aspect of being a successful author, but it doesn’t have to be complicated or expensive. With a little effort and creativity, you can get your books into the hands of readers who will love them!
Here are my top five marketing tips for newbies and experienced published authors.
I was raised in a large family of four kids, so needless to say (but I’m going to anyway), the battle over pizza toppings remained a stable part of Friday night eating. My mother’s children had an expanse of tastes that made it necessary for her to have each of us take weekly turns to decide what would go on top of the tomato and cheesy goodness. When it was my turn, my brothers and sister groaned and complained to Ma that she was wasting a chance to have something new and different on pizza night.
Write about a metaphor you used in one of your books. What does it represent?
Metaphors can be a valuable literary device to integrate symbolism in their works that will activate readers’ imaginations and offer them a different way. By directly comparing two different things, authors can give qualities to the first thing through the use of the second. In this way, writers can “show” instead of “tell” important aspects of a story or character as well as convey an underlying message through the thematic use of a metaphor throughout the plot.
What character have you created that you despise/hate the most?
When I write, I try to give a story’s antagonist some depth and humanity. One way I do this is by making them the protagonist of their own plot, allowing them to justify anything they do to the book’s antagonist(s).
Hey, romance addicts. Another week, another thought-provoking blog hop post. Let’s take a look at what we have this week.
Do you write diverse characters? If so, how do you avoid cultural insensitivity?
It’s interesting that this week’s blog hop question asks about diversity in writing. I spent the weekend fielding questions on social media, from white authors about including diverse characters in their books. It’s also ironic that the blog hop posing the question is not very diverse. As far as I know, I am the only contributing blogger who is identifies as BIPOC (Black, Indigenous, People of Color). No, Italians and the Irish do not count. Let’s not go there. Anyway, onto my answer.
Of course, I write diverse books. just look at my covers.
As an author who identifies with multiple marginalized social intersections, I write to purposefully highlight a range of backgrounds and experiences in my characters. I think diversity is a stable part of literary expression for many BIPOC authors and that the main group challenged to understand the importance of diversity—and how to integrate into their work—is white authors.
Attempts to expand diversity in literature seem to present as a challenge and threat for authors who need to develop a greater appreciation for diverse literature and resist the cultural messaging that centers on whiteness.
Hey, romance addicts. I hope everyone is having a fabulous week and is geared up for the weekend! I am geared up for this week’s Open Book blog hop post. Let’s check it out.
What do you wish you had an unlimited supply of?
Hmm.
A nice, theoretical question is the perfect way to end the week. We live in a world filled with limitations. Our world is shaped by boundaries, which ensure that there is a constant balance of imbalance. I could not think of one thing of which I would not like unlimited anything, because it would only exacerbate my inability to escape the constraints of my existence. I don’t want to seem pessimistic–well, maybe a little–but bear with me.
Do you have a favorite piece of literature? What is it and why is it your favorite?
Hey, romance addicts. I know it’s been a while since I’ve written a blog hop post, but I couldn’t get in front of the camera to do a video. So, I’m getting back to basics and doing what I do best, writing. Let’s do this!
I don’t have one favorite piece of literature. The literary world is far too expansive to settle on one text. However, some books that influenced and inspired me come to mind.
What would be the hardest thing for you to give up?
I recently had to give up the delusion that I could be everything for everyone.
I wear many hats. In addition to being a phenomenal romance author, I am a freelance writer, contributing to multiple platforms. I am also a terrific wife (my husband is a lucky man), mother of six , homeschooler, content editor and writing coach. A lot of stuff, right? Well, those are the things left after I did some soul searching and decided I was doing way too much.
Hey, romance addicts. Let’s welcome author Brenda Whiteside to the Layla Writes Love blog. I am thrilled that Brenda is sharing her experience with transitioning from traditional to self-publishing.
My first contract offer landed in my email inbox in 2009. I jumped around the house like my pants were on fire. Seeing an offer, the thrill of putting your creation out for others to enjoy never gets old. I stuck with my publisher for eleven years.
I whipped the vehicle to the side of the road, put it into “park” and jammed on the emergency brake. I jumped out and joined about 50 other people along the bank of the Madison River inside Yellowstone National Park. We watched a pair of trumpeter swans gliding gracefully through the ripples of water with six cygnets. Although I had seen swans before, rarely had I encountered so many babies with their parents. I’ve not experienced such a sight since.
I relish open spaces, like those found in Yellowstone. Public lands, from parks and forests to wildlife refuges and national monuments, provide sacred spaces to still one’s soul, open one’s heart, and inspire creativity in one’s mind. I am fortunate to live near such special places, and each visit produces a piece of writing or two from the experience.
Other landscapes can stir the imagination, too, such as community parks, botanical gardens, and picturesque farms. Nature’s sights, sounds, and smells open the book of our senses and provide opportunities for creativity to flow.
Two other special outdoor spaces spark creativity for me. One is a ranch located 75 miles from my home, owned by some friends. About three times a year I travel and stay there for an extended period of time. The sage and grass-covered hills, rolling Powder River, and the distant Bighorn Mountains provide solace, and livestock and wildlife encounters bring smiles. Crimson sunrises greet me, and golden sunsets beckon sleep. The quiet relaxes me, and my friends’ generosity brings me joy. The modular guesthouse at which I stay possesses large windows from which one gazes upon the nearby fields and woods. White-tailed deer, fanned-out turkeys, and dancing sandhill cranes abound. I’ve composed many articles, short stories, and book chapters at this scenic and tranquil place.Continue reading “The Outdoors: My Writing Inspiration”→
Have you ever written a piece that became a form, or even a genre, you hadn't planned on writing in? Or do you choose a form/genre in advance?
“Make the story as long as it needs to be.” The words from my writing coach echoed in my mind when I began my journey writing romance and continues to help me with each story as it evolves.
Storytelling is an art form that requires writers to let the tale unfold the way it needs to. Resisting can influence the quality of the final execution. I have been in situations where I tried to pound a story to fit into specific word counts, mainly based on my own capricious standards or a publisher’s guidelines. The story almost always pushed back, leaving me to streamline and coax it into the required length. Sometimes it worked–but not always.
The characters in my romances drive the plot. Besides unfolding how a couple falls or stays in love, I like to portray them doing it while holding down jobs or running businesses. While they may not be flat broke, they still have to get up and put in the work, and their clothes reflect their ambitious and entrepreneurial lifestyles.
Readers want impactful characters that make them laugh, cry, yell and swoon. The clothes they wear when doing one or more of those things can deepen the connection as readers turn the page. In Sweet Love, Bitter Fruit, I wanted the clothes Marcus and Toni wore to reflect their complex lives. Continue reading “Authors Playing in Characters’ Closets”→
Every writer gets inspiration from somewhere, a muse that shouts (or whispers) in their ear, asking for a book. Often, I find mine in songs or from a phrase in a conversation.
I wrote the paranormal, erotic romance, The Man of Her Dreams (soon-to-be republished), based on a song I heard while out driving. The song was Wish You Were Here. It was about a man who had gone away for business and sent his wife a postcard talking about how beautiful the place was. He ended with “Wish you were here!” He died on the way home, and she received the card after his death. In The Man of Her Dreams, the heroine receives a strange card from her husband and then he dies on the way home. Her card ends in mystery and intrigue. I am enjoying re-reading this book as I update it for a publication this summer!Continue reading “How Author Dee S. Knight Finds Inspiration”→
Hey, beautiful ones. I am excited to introduce the author, Ann Raina. Ann lives and works in Germany with cats and a horse. Riding and writing are her favorite hobbies. Her latest series, starting with Twisted Mind, turns around an FBI-agent, his demanding lover, and a bad case getting worse.
In all of her books, she combines romance, suspense, and humorous elements, for no thrilling story can stand without comic relief.
Have you ever gone on a literary pilgrimage? If so, where and why?
Pilgrimage is an important part of my faith. In Islam, traveling to the venerated city of Mecca (known as Hajj) is a sacred journey that provides those blessed with the chance to perform Hajj rites expiation of their sins and closeness to the creator.
Some people save for their entire lives to make the holy trip. Others go on Hajj to die. It is an arduous trek. Every pilgrim has their Hajj stories, telling of illnesses, injuries, and challenges to finishing everything without blowing their cool. Despite the physical obstacles, many Muslims through the world strive to go on Hajj. The emotional and spiritual benefits far outweigh any difficulties.
Writers have secrets! What are one or two of yours, something readers would never know from your work?
Why y’all asking people to tell their secrets?
A lot of my work as a cultural critic and author involves me asserting confidence about my abilities and talents and using them to encourage writers to form supportive networks that will help us all get our words to the world. While I am blessed to get to write for online publications and my own stories, I also take advantage of opportunities to coach, mentor and cheerlead my fellow writers to get their thoughts and stories out there. I guess that is why it is hard to accept the infrequency for substantial mutual support. Continue reading “#IWSG – Swallow Rejection, Focus on the Work”→
Talk about the setting of your book. Is it entirely imaginary or is it based on a real-life place?
I love writing stories that allow readers to tap into the fantasy and escapism that fiction provides. At the same time, I like to include points of reference from my environment. Similar to integrating real-life characters experience, my story plots also contain geographical references to position readers in characters’ environments, potentially essential to reinforce arches and allow them to relate.
Settings in the romance genre tend to be at economic and geographic extremes. At a Popular Cultural Association conference, romance scholar Jodi McAllister pointed out that romance plots frequently unfold between female protagonists and rich men in cities or small-town bearded hunks. She posed a question asking why people didn’t seem to fall in love in the suburbs. She made a great point. I spent my teens and early adult life reading about ridiculously wealthy men taking their love interests to bed. Not necessarily a bad thing, I enjoyed the escapism, but not everyone lives like that way, nor do they exist in tiny towns with one traffic light. I want my readers to see themselves in my stories.Continue reading “Writing Characters in Real Places and Spaces”→
Share how you keep your characters, storylines, etc., organized. Do you use an outline? Notecards? Post-its all over your walls?
I am back, everyone. I’ve missed writing for this blog hop, but I was slammed…hard…with a number of illnesses and was laid out for weeks.
Yeah, it took a while, but I am better now and ready to go!
Okay. How I keep track of everything needed to write a cohesive novel, novella or short story. What fun! And how convenient that I recently wrote articles about high and low-tech productivity for the awesome Haute Hijab blog. Below are some tools I use to keep things in check while story writing, even rebellious characters like Quinn Ang and Raad Khouri.
What are your top three distractions and how do you deal with them?
Note: I am writing this post on the road. Please forgive any typos.
A writer’s life is full of all kinds of distractions, which can make finding the time to develop ideas and getting out of one’s head and onto paper (or the screen) difficult. I have mentioned that time management can be an external factor hindering writing.
Damn those twenty-four hours in a day. They just won’t listen and become more. Authors have professional (novel writing is not the main source of income for most) and personal lives, each demanding energy and time. Finding sufficient time to develop a plot, construct character arcs and write content can be difficult. One cruel irony is that creative often burgeons when there is no time. Authors scramble to find a moment to weave a story, but frustration usually sets in when the brilliance blazing in their minds flickers into embers because that’s how it often works. Write right now or risk losing everything.