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Most of us (or maybe all of us) struggle with marketing. What are your top 3 marketing tips?
New authors are often stunned to discover that in addition to writing a book, they will have to know must endeavor to get as many people as possible to learn about their story and want to buy it. Book marketing can be one of the most challenging things for any author who wants to get books to readers. The different platforms and demands for authors to know what to say and appeal to their audience may be daunting. Add the task of getting your work in front of as many eyeballs as possible, and you have a full-time job!
Marketing is an important aspect of being a successful author, but it doesn’t have to be complicated or expensive. With a little effort and creativity, you can get your books into the hands of readers who will love them!
Here are my top five marketing tips for newbies and experienced published authors.
- Start with a clear and concise message about your book. What is it about? Who is it for? Why should someone read it?
- Create a marketing plan and budget. Determine what activities you can do to reach your target audience and how much you can afford to spend on each activity.
- Get to know social media platforms and how they can be used for marketing purposes. You must have some presence on at least two or three major social media sites, such as Twitter, Facebook, and Instagram. TikTok is a growing platform for authors with the popular booktok. It might be a good idea to start there. You don’t need to be everywhere, but having at least a strong presence on one or two of these platforms is essential. Use them wisely to connect with potential readers and promote your book(s).
- Develop a website or blog where you can promote your writing projects and engage with potential readers. This is another excellent way to build an audience for your books by providing quality content that will interest people who might want to read what you’ve written. Make sure the site is easy to navigate and attractive so that people will want to stay awhile and explore what you have to offer!
- Use good old-fashioned word-of-mouth promotion by talking up your book(s) whenever the opportunity arises (even when it doesn’t!). You never know whose attention you’ll grab and make a loyal reader.
It may seem like a lot, but the more you learn and engage with your audience, the more proficient you become in marketing your stories. After the first book, you will know to consider marketing from the start of the writing process. Before you know it, you will be a book marketing pro. You got this!
Let’s keep those keyboards clicking.
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Lyndell Williams 
Yes, it all takes time to establish an author platform. I’m still working on mine after nearly 10 years.
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Marketing is a necessary pain in the neck if an author wants to sell books!
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